About

We do this work because
it matters

PeopleDash HR is a small team with deep experience in both UK and US employment. We care about getting it right, and we're honest when something needs fixing.

Founder, PeopleDash HR
Ashley Williams, SHRM-SCP
🇺🇸 US and UK Experience 🇬🇧 Based in Southwest Devon, England ⚓ US Navy Veteran SHRM-SCP CIPD L7 MSc HRM ⭐ 5.0 on Upwork People Analytics
Devon Women in Business – Silver Member
Background

"I want to help businesses focus on what matters and not let compliance hang-ups keep them from success."

I have more than ten years of HR experience across a range of industries including tech, sales, marketing, non-profit, and government contracting. That covers a lot of ground: business partnering, compliance, people analytics, HRIS, policy development, and the kind of day-to-day employee relations work that rarely makes it onto a job description but takes up half your week.

I built my HR career in the US and now live and work in England. I work with businesses in the US, the UK, or across both, and help make HR straightforward and workable in each.

I started PeopleDash because I kept seeing the same thing: businesses either ignoring HR until something went wrong, or paying for consultancy that handed them a binder and disappeared. I wanted to do it differently. You get actual work done, not just advice.

Qualifications
🎓
Master of Science, Human Resource Management
Graduate degree in HR
🎓
Bachelor of Science, Management Information Systems & Business Analytics
Data and business foundation
✅
SHRM-SCP
Senior Certified Professional in Human Resources
✅
Google Data Analytics Certificate
Applied data analysis and reporting
✅
SAS Specialization in Statistics & Data Mining for Business
Advanced analytics for business decisions
✅
HR Technology & Analytics for Decision Making
Certificate in HR tech and applied analytics
✅
CIPD Level 7 Equivalent
Advanced HR qualification aligned to chartered membership
Tools & Systems
Excel Power BI Paycom BambooHR Dayforce Lattice Rippling HiBob HR Compliance Employee Relations Policy Writing Compensation Design Performance Management Recruiting Support
Military Service

Before HR, I served in the US Navy. It taught me to stay calm when things are messy, pay attention to detail, and trust that good systems make hard situations easier. Those habits stuck. Whether I'm helping a five-person business write their first employment contract or sorting out years of HR backlog for a larger company, the approach is the same: figure out what's wrong, fix it properly, and leave things better than I found them.

How We Work

How we work

Everything we do is aimed at making your business easier to run and keeping you out of trouble.

01
Practical, not theoretical

We write policies people will read and build processes teams will follow. If it doesn't work in the real world, it doesn't go in front of you.

02
You work with us, not a junior

When you hire PeopleDash, you get experienced HR professionals doing the work. Not someone passing it down the chain to a graduate who's figuring it out as they go.

03
Honest about what you need

We'll tell you if something isn't a priority right now. We'd rather give you useful advice than sell you a bigger project than you need.

04
HR should make sense

We bring a strong analytics background to every engagement. That means better reporting, cleaner data, and HR decisions grounded in what's happening in your business.

05
No surprise invoices

You know what you're getting and what it costs before we start. Project work is fixed price. Retainers are clear. There's no small print to worry about.

06
We're not trying to be indispensable

The goal is to leave your HR in good shape, not to create dependency. If we've done the job right, your business runs well whether we're involved or not.

Let's Talk
⭐⭐⭐⭐⭐ 5.0 rated on Upwork

Come and have a conversation

A free 30-minute call. Tell us what's going on and we'll tell you honestly what we think you need.